Top 10 Languages to translate your Website into!
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When you’re looking to expand your market share and present your products to the broader international audience you have to do your homework in regards to your target audience. Knowing what are the fastest growing regions in the world will help you to position your website correctly and tap into the right markets.
We are well aware that the Internet allows marketing products and services at global level. However, how many Internet sellers are taking full advantage of the growing global market.
Currently less than 15% of companies present on the Internet offer more than one language, Laureana Pavon shares, while a majority of online businesses use English as their only language of choice.
Experts agree that in order to sell in international markets it is very important to communicate with potential customers in their own languages, and that there are many reasons to translate a website:
Although it has predominantly been an English-language medium, the Internet business community has come to understand that a growing percentage of the global online market is non-English speaking.
Web users are between four and six times more likely to purchase from a site that communicates in their native language.
The top ten languages used on the Internet, in order of importance, are English, Chinese, Spanish, Japanese, French, German, Portuguese, Korean, Italian and Arabic.
One approach commonly used by large European corporations is to translate a website into a group of the most popular European languages, namely, English, Spanish, French, German, Portuguese and Italian. Smaller companies generally choose to create their websites in their country of origin’s native language(s), but also maintain an English translation.
On the other hand, if your target market is the United States, you need to consider that Spanish is the non-English language most commonly spoken by people at home. According to the 2000 US Census, more than 28 million people considered Spanish as their native language. Furthermore, considering Spain and Latin America, the total Spanish speaking online population is estimated at over 65 million, making Spanish an ideal first choice for North American companies.
Having a multi-language website is a must if you intend to achieve global presence.
Comments
4 Comments on Top 10 Languages to translate your Website into!
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Rico Zinner on
Thu, 17th Nov 2011 11:11
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Lyle Papen on
Thu, 24th Nov 2011 14:45
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Machuca on
Sat, 4th Feb 2012 20:16
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Tony Tres on
Fri, 10th Feb 2012 21:13
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