Your Full Service Language Company:     English    •    Spanish    •    French    •    Italian    •    German    •    Chinese    •    Arabic    •    Japanese   •    Other Languages

Top 10 Languages to translate your Website into!

When you’re looking to expand your market share and present your products to the broader international audience you have to do your homework in regards to your target audience. Knowing what are the fastest growing regions in the world will help you to position your website correctly and tap into the right markets.

We are well aware that the Internet allows marketing products and services at global level. However, how many Internet sellers are taking full advantage of the growing global market.

Currently less than 15% of companies present on the Internet offer more than one language, Laureana Pavon shares, while a majority of online businesses use English as their only language of choice.

Experts agree that in order to sell in international markets it is very important to communicate with potential customers in their own languages, and that there are many reasons to translate a website:

Although it has predominantly been an English-language medium, the Internet business community has come to understand that a growing percentage of the global online market is non-English speaking.

Web users are between four and six times more likely to purchase from a site that communicates in their native language.
The top ten languages used on the Internet, in order of importance, are English, Chinese, Spanish, Japanese, French, German, Portuguese, Korean, Italian and Arabic.

World Language Map

One approach commonly used by large European corporations is to translate a website into a group of the most popular European languages, namely, English, Spanish, French, German, Portuguese and Italian. Smaller companies generally choose to create their websites in their country of origin’s native language(s), but also maintain an English translation.

On the other hand, if your target market is the United States, you need to consider that Spanish is the non-English language most commonly spoken by people at home. According to the 2000 US Census, more than 28 million people considered Spanish as their native language. Furthermore, considering Spain and Latin America, the total Spanish speaking online population is estimated at over 65 million, making Spanish an ideal first choice for North American companies.

Having a multi-language website is a must if you intend to achieve global presence.

Share |


4 Comments on Top 10 Languages to translate your Website into!

  1. Rico Zinner on Thu, 17th Nov 2011 11:11
  2. Many thanks for this info and for your site on the whole. I’ve just subscribed to your news feed.

  3. Lyle Papen on Thu, 24th Nov 2011 14:45
  4. Hey! My brother has recommended me to read your blog. And I’d like to say that I really respect what you’re posting here.

  5. Machuca on Sat, 4th Feb 2012 20:16
  6. Nice read, I just passed this onto a colleague who was doing some research on that. A

  7. Tony Tres on Fri, 10th Feb 2012 21:13
  8. Thanks for sharing superb information. Your web-site is so cool. I’m impressed by the details that you’ve on this blog. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for more articles.

Your comments and ideas are welcome!