What is Back Translation?
Filed under: Accurate Translation, Back translation, Certified Translation, Cultural Training, Globalization, Interpretation, Localization, Market Research, Proofreading, Transl8 Language Solutions
Back Translation is the process of translating a document that has already been translated into a foreign language back to the original language – preferably by an independent translator.
Translation of raw data such as focus group transcripts back into the language of a client from the language of the consumers is common in market research area. In fact translation remains one of the most important parts of a market research project.
The Power of “Untranslatable” Words
Filed under: Education, Interpretation, Learning a New Language, Market Research, Translation
Occasionally even the best translators come across of “untranslatable” words that make them stumble and think looking for the right equivalent in the target language. What are these so called “untranslatable” words? We are used to hearing about idioms that loose their meaning when transposed word per word into another language. Now it’s time to uncover the meaning of these illusive, hard to grasp words even though the part of the essence of the word is lost as it crosses from one language to another. Read more
Cross-Cultural Perspective Helps Teamwork
Filed under: Cultural Training, Globalization, Learning a New Language, Localization, Market Research, Transl8 Language Solutions
In this era of globalization, many companies are expanding into numerous countries and cultures. But they should not take a “one size fits all” approach to their business and management styles. As the authors of a new article on Culture and Psychology in Perspectives on Psychological Science, a journal of the Association for Psychological Science, point out, people in different cultures think about work in different ways. Being aware of the cultural environment that their coworkers come from may help people work together better.
4 Key Rules in achieving your goals…
Filed under: language Classes, Learning a New Language, Market Research
… Especially when learning a new language!
Every new life experience brings new skills. New skills enrich our lives and make us stronger and more competitive, inspiring for self-development and professional growth. That would be so true in ideal world! In real life we are too busy with every-day routine, slowing our way into the future… Learning a new language can be just the thing to get control over your own life! And here is how: Read more
Do Mystery Product Names Really Sell?
Filed under: Cultural Training, Globalization, Interpretation, Localization, Market Research, Transl8 Language Solutions, Translation
There is a certain attraction in foreign words and made-up names. Psychologists discover that people associate positive ideas with words that they do not understand. Especially in the United States where an average American citizen speaks 0.18 foreign languages. (by Dr. Julianne Malveaux).
So for 4 out of 5 Americans A “Grande Mocha Frapuccino” is a fascinating foreign name calling for higher price than your regular next-door Shake with Shaved Ice Chocolate and Coffee would. Starbucks figured it out, hooking caffeine addicts to their exotic-sounding “venti” and “grande”. Read more
Life With Books: Turning Pages Into Digits
Filed under: Cultural Training, Globalization, Market Research, Proofreading
According to GIZMODO, there is a new tool on the market allowing you to digitize your entire library!
The BookLiberator Project is kit of open source hardware and software, designed to help you digitize your personal library without damaging your collection. It won’t spare you from having to turn each page, but it is some seriously clever design. Read more
